History

Hasbro Clothing Pvt. Ltd. is a men’s fashion company, dedicated to delivering a complete lifestyle experience for men. Headquartered in Chennai, the company owns and runs successful lifestyle menswear and accessory fashion brands- Basics 029, Genesis and  Probase under their retail umbrella offering  Basics Life. Hasbro currently has 100 plus exclusive Basics Life brand outlets (over 100,000 square feet of exclusive retail space) apart from the network of over 800 plus MBOs (Multi branded outlets) and LFO’S (Large format outlets) across the country. The company also runs www.basicslife.com, the popular online store for men’s fashion.

Hasbro is the entrepreneurial venture of brothers, Hanif Sattar and Suhail Sattar.  What started as a tailoring unit in the quiet streets of Chennai in the year 1992 designing made-to-measure clothing for men, today is one of the biggest men’s lifestyle clothing and accessories fashion houses in India.